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Research papers

The role of marketing research in identifying the need for cost benefit analysis

The requirement for new prescription drugs to justify their introduction in economic as well as clinical terms is being sought not only at the central, governmental, level but also at the level of the individual hospital and physician practice, where...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: David Dawson
March 6, 1991
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Citation

Dawson, D. (1991a, March 06). The role of marketing research in identifying the need for cost benefit analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-identifying-the-need-for-cost-benefit-analysis